New Digital Products - William Hill
William Hill New Jersey Gaming Site/ App/ Kiosk
Competitive Analysis, Wireframes, Interactive Prototypes
Responsive Website, Native iPhone App, Native Android App, Native Kiosk App
Challenge:
The US Supreme Court overruled the decision on PASPA, making sports gambling legal across the United States. William Hill, the leading Sports Gaming company in Nevada (and a major contender in London and across the world) was tasked with creating all digital products for the New Jersey launch. Each of the user touchpoints also must meet state regulations.
Process:
Competitive Analysis
Stakeholder Interview
Low-Res wireframes
Hi-Res wireframes
Usability Testing
What was Created:
Account preferences
Mobile
Email Templates
Bet Receipt
Email Footer
Geolocation
Self-set gaming limits
Login
Parlay Card
Payments
Registration
Self Exclusion
Cool Off Period
Tooltips
Deliverable Examples
Usability testing
Notes From testing
Welcome Emails
I was tasked originally with creating an HTML template for Welcome emails. However, our system had limitations in DAY 1 release for NJ that only allowed system emails to be text.
To the left, you’ll see the original low-fi wire for the welcome HTML email. To the right, you’ll see the actual non-HTML email that is in production.
Geolocation Wireframes (Desktop + Mobile)
Payments Wireframes
