Find A Store - AEO
American Eagle Outfitters Store Locator
Competitive Analysis, Wireframes
Desktop, Mobile Web, iPhone App, Android App
Challenge:
AEO was in need of an updated store locator on both desktop and mobile web. Before the competitive analysis, I already knew that I had several problems to solve. There was no way to single out AEO-owned stores (such as Aerie or Factory). There was also inaccurate hours during the holidays due to the way that the previous locator was designed. Future iterations were to include individual store pages.
Process:
- Competitive Analysis
- Stakeholder Interview
- Low-Res wireframes
- Hi-Res wireframes
What was Improved:
- Filters for properties (AEO, Aerie, Factory)
- Store Indicators adhere to design standards
- CTA button design upgrade
- Mobile-optimization
- Directions to stores
- Extended & holiday hours
- Future iterations were to include individual store pages
