Bath & Body Works - BOPIS SMS Opt In
What was the Challenge?
Bath & Body Works noticed a low amount of customers who were opting in to SMS Sign Up for BOPIS orders. Statistically, customers who sign up for BOPIS SMS Opt In pick up their orders significantly more than those who do not provide a telephone number and opt in.
When I first researched the reason why customers were not opting in, there was a very obvious reason. The Opt In (which is in the Billing Page of Checkout) was not very visible. The customer had to click on a check box to reveal the SMS Opt In form field, and click on a legal box after entering their number.
Test Results and new design wireframe that was tested.
How did the design do?
While this design was being completed, we finalized the implementation of A/B testing software. I requested that this SMS Opt in work be A/B tested against the existing design to ensure that the new design would work better than what exists.
The results were clear.
There was no negative affect on conversion
The SMS Opt In Rate went up significantly + 93%